Where I Create Impact

My work focuses on the intersection of business development, retail performance, therapist training and client experience design.

With nearly two decades of experience across luxury beauty, hospitality and brand development, I bring both strategic clarity and practical industry insight. Together we identify opportunities, strengthen structure and create experiences that support sustainable, profitable growth.I work at the intersection of revenue intelligence and creative refinement.

Together we strengthen the foundations that drive sustainable growth:

• Retail performance, sales confidence and margin clarity
• Product assortment and stock flow optimisation
• Pricing strategy, treatment architecture and offer structure
• Customer journey, consultation flow and conversion improvement
• Therapist development, coaching and team alignment
• Operational gaps and hidden profit leaks
• Website clarity and client experience design
• Brand messaging and social media alignment
• Workshops, launches and revenue-led events
• Systems that support long-term, sustainable growth

This is not about doing more.
It’s about doing what works — clearly and well.

Core Ways We Can Work Together

Complimentary fit check.

01 — Studio Strategy Session

A focused strategic conversation designed to identify where opportunity exists within your studio. An in-person review of retail flow, customer journey and revenue structure.

Total time allocated: approx. 4 hours

Includes:

• pre-session questionnaire & 30-minute on-site evaluation (depending on location)
• 60-minute strategy session
• retail and revenue structure discussion (hero product strategy & dead stock identification)
• treatment menu and pricing review
• identification of key growth opportunities
• event and experience opportunities
• brand positioning and communication guidance
• website clarity and client experience design
• brand messaging and social media alignment
• written summary with possibilities
• 30-minute follow-up call

Ideal for:
Founders seeking clarity before making changes or investing in further development. Designed for boutique retailers ready for structural refinement.

02 — Team Retail & Consultation Workshop

Designed for individuals and teams wanting to strengthen consultation structure and retail performance. Designed to support therapists in strengthening their communication with clients and building long term relationships.

Total time allocated: approx. 2 hours

Includes:

• consultation and client communication framework and refinement
• treatment-to-product recommendation mapping
• retail recommendation guidance
• ethical upselling techniques
• practical role-play exercises
• tools to strengthen therapist confidence
• client communication development
• personalised coaching notes

Often one of the fastest ways to improve retail performance.

03 - Events & Experience Development

Event Concept & Strategy

Thoughtfully designed events can strengthen brand presence, build client loyalty and create new revenue opportunities.

I support studios in developing experiences that align with their brand and attract their ideal clients. Beit seasonal skincare workshops, retail discovery evenings, client appreciation events, brand collaborations or wellness community gatherings.

Approx. 4 hours

Includes:

• event concept and theme development
• client experience design
• pricing and ticket strategy
• positioning and communication guidance
• event structure and flow outline

Support with implementation can be arranged depending on the scale of the event.

04 — Strategic Growth Partnership

For founders in active growth phase requiring deeper structural alignment.

Investment for Project-Based Engagement — pricing based on briefing
Investment for Quarterly Strategic Partnership — (approx. 8 hours)

Includes:

• monthly strategy session
• retail performance review
• treatment offer and pricing refinement
• therapist development guidance
• event and experience planning
• brand messaging and social media alignment
• ongoing strategic advisory support

Focused on revenue optimisation, structured expansion and sustainable retail systems.

Limited availability. Minimum commitment: 3 months