Creative Retail Strategy & Business Direction
for Boutique Beauty & Wellness Founders
Thoughtful strategy. Commercial clarity. Refined execution.
I support founders who sense there is more potential than current performance — where ideas are strong, but structure needs strengthening.
When retail feels scattered.
When revenue could be cleaner.
When growth is happening — but not coherently.
That’s where I step in.
Clear Direction.
Real Impact.
Where I Create Impact
I work at the intersection of revenue intelligence and creative refinement.
Together we strengthen:
• Retail performance & margin clarity
• Assortment and stock flow
• Pricing & offer structure
• Customer journey & conversion flow
• Operational gaps & profit leaks
• Website clarity & experience design
• Workshops, launches & revenue-led events
• Sustainable growth systems
This is not about doing more.
It’s about doing what works — clearly and well.
Core Ways We Can Work Together
Complimentary fit check.
01 — Retail Clarity Intensive
€595
A focused 90-minute strategic session designed to identify revenue gaps, positioning friction and retail improvement opportunities.
Includes:
• Pre-session diagnostic questionnaire
• 90-minute strategy session (online)
• Clear prioritised roadmap
• Bullet-point action summary
Ideal for founders seeking immediate clarity and direction.
02 — On-Site Growth & Experience Audit
€750 (Amsterdam region)
An in-person review of retail flow, customer journey and revenue structure.
Includes:
• Pre-session questionnaire
• 2-hour on-site evaluation
• SKU & margin review
• Hero product strategy
• Dead stock identification
• Assortment & pricing refinement
• Customer journey friction analysis
• Written strategic summary
• 30-minute follow-up call
Designed for boutique retailers ready for structural refinement.
03 — Strategic Growth Partnership
For founders in active growth phase requiring deeper structural alignment.
Project-Based Engagement — from €1,800 per month
Quarterly Strategic Partnership — from €5,000
Focused on revenue optimisation, structured expansion and sustainable retail systems.
Limited availability.
How We Can Work Together
A four-part rhythm that mirrors how real transformation happens.
01 — Clarify
We assess your current structure, revenue flow and positioning.
02 —Strengthen
We refine systems, retail performance and strategic priorities.
03 — Activate
We align messaging, offer clarity and execution.
04 — Sustain
Ongoing refinement and oversight where needed.
Begin With a Conversation?
If you’re ready for structured growth that feels aligned and commercially intelligent, tell me where you are and what you’re building.
I review each enquiry personally.
